1. What We Mean by Personal Information

Personal information is any information that can identify you, including:

• Name, email address, phone number
• Mailing address
• Preferences related to homes or communities
• Purchase or inquiry history
• IP address and online identifiers

2. How We Collect Information

We collect information in three main ways:

a. Directly from you

When you:

• Register or pre-register on our website
• Request information or book an appointment
• Sign up for updates or promotions
• Visit a sales centre

b. Through your use of our website

We automatically collect certain information using tools like cookies and analytics platforms.

c. From trusted third parties

Such as marketing partners or referral platforms.

3. How We Use Your Information

We use your information to:

• Respond to inquiries and provide updates
• Share information about homes, communities, and promotions
• Manage customer relationships and purchases
• Improve our website and marketing
• Meet legal and regulatory requirements

4. Analytics and Marketing Tools

We use third-party tools to better understand how people interact with our website and to communicate more effectively.

Google Analytics

We use Google Analytics to collect information about how visitors use our website, including pages visited, time spent, and general location data.

This helps us:

• Improve website performance
• Understand user behaviour
• Make better marketing decisions

Google Analytics may use cookies and similar technologies. Data may be stored on servers outside of Canada.

You can learn more or opt out here:
https://tools.google.com/dlpage/gaoptout

Mailchimp (Email Marketing)

If you subscribe to our emails, your information is managed through Mailchimp, a third-party email marketing platform.

We use Mailchimp to:

• Send updates, announcements, and promotions
• Track engagement (such as opens and clicks) to improve communication

Your information may be stored on servers outside of Canada. Mailchimp is required to protect your data and use it only for these purposes.

You can unsubscribe at any time using the link in any email.

5. Consent

By providing your personal information, you consent to its collection and use as described in this policy.

You can withdraw your consent at any time. Just note that it may limit our ability to communicate with you or provide certain services.

6. Cookies

We use cookies to:

• Improve site functionality
• Analyze traffic
• Support marketing efforts

You can control cookies through your browser settings. Turning them off may affect how the site works.

7. Disclosure of Information

We do not sell your personal information. Full stop.

We may share it with trusted service providers, including:

• Website and analytics providers
• Email and marketing platforms (like Mailchimp)
• Professional advisors or financial institutions
• Authorities, when required by law

8. Data Storage and Security

Your information may be stored in Canada or other jurisdictions where our service providers operate. We use reasonable safeguards to protect your information. That said, no system is
completely immune to risk.

9. Retention

We keep personal information only as long as necessary for the purposes outlined in this policy or as required by law.

10. Your Rights

You have the right to:

• Access your personal information
• Request corrections
• Withdraw consent
• Ask how your information has been used

To make a request, contact us below.

11. Third-Party Links

Our website may link to other websites. We are not responsible for their privacy practices.

12. Updates to This Policy

We may update this policy from time to time. The latest version will always be posted on our website.

13. Contact Us

Urbandale Construction
2193 Arch Street, Ottawa, ON K1G 3A2
marketing@urbandale.com
613-731-5963